Ubisoft’s Advertising Blunder: What Happened After Ads Appeared in Assassin’s Creed?
Ubisoft has been making Assassin’s Creed games for over a decade, and while the series has had its ups and downs, it’s developed a cult following for its mysterious gameplay and historical settings. However, fans were recently frustrated when Ubisoft accidentally showed in-game ads in Assassin’s Creed Odyssey, its 2018 flagship action RPG.
This affected the gaming experience, and many users reported that these ads appeared in the middle of in-game “pop-ups”. Since then, Ubisoft has acknowledged this bug and dismissed it as a “technical issue”.
“We have learned that some players encountered an in-game pop-up message while playing certain Assassin’s Creed games yesterday. This was due to a technical error that has now been fixed,” Ubisoft said in an official statement on X, formerly known as Twitter.
The company added: “Our intention was to display the Assassin’s Creed Mirage campaign as part of the franchise news in the main menu of other Assassin’s Creed games.” And these pop-ups were removed as soon as they were found.
However, X players were quick to call out Ubisoft’s statement. A user who goes by the username @Thraxis said: “Yeah, maybe don’t show ads in your games at all – don’t even put those features in them. We don’t need you to advertise your other games in games we’ve already paid you for – you have PLENTY of other places to advertise to us and which are less intrusive.”
No, you were testing rollout of these ads in game and it went wider than you wanted. If you’d honestly said that – people might have bought it. They know you’re lying now.— ThanksForTheMemeries (@The_Memeries) November 24, 2023
Many others have since claimed that it was intentional on Ubisoft’s part.
